I guess the saying, “If at first you don’t succeed, try, try again.” has surfaced at the Coca-Cola company. For the first time since 1985, New Coke is available for consumption.
For those who may not remember…
In 1985 Coca-Cola heavily promoted a new recipe for Coke. When the new recipe arrived on store shelves everyone pretty much revolted. 79 days after the launch, Coca-Cola Classic returned and the new recipe fell into history as one of the worst product launches in history.
Fast forward to today…
The hit Netfilx show “Stranger Things” launches its third season on July 4, 2019. The series takes place in mid-1985. So a marketing venture between Netfilx and Coca-Cola brings back the controversial beverage.
— Coca-Cola (@CocaCola) May 29, 2019
New Coke will only be available online as part of a limited edition collector’s pack. For $19.85, the pack includes one bottle (8 oz.) of Coca-Cola (Classic) with a “Stranger Things” inspired label, one bottle (8 oz.) of Coke Zero Sugar with a “Stranger Things” inspired label, and two complimentary cans of New Coke. All with free shipping. There are only 175,000 pack available and they start shipping the first week of June. Get them before their gone at cokestore.com
There’s also quite a bit of New Coke memorabilia available for purchase including t-shirts.
If you don’t want a collector’s pack, Coca-Cola will be giving away limited-edition cans at special events in Atlanta and Las Vegas.
Atlanta (June 4-6) – 1,000 cans will be given away each day to full priced walk-up ticket buyers at the World of Coca-Cola.
Las Vegas (June 4) – 1,000 cans will be given away with a minimum merchandise purchase of $19.85 at the Coca-Cola Store Las Vegas.
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Post expires at 4:55pm on Wednesday July 31st, 2019