One of Cincinnati’s biggest brewers is rolling out a new look just in time for a big expansion.
Taft’s Brewing Co. — which owns and operates Taft’s Ale House in Over-the-Rhine and Taft’s Brewpourium in Spring Grove Village — just released a new design and lineup of its core beers.
The Cincinnati brewer is closing in on four years of operation and organizers said it was time to change things up.
The new cans still pay homage to President William Howard Taft — sitting in a bathtub holding a pint of beer — but are designed to stand out more on store shelves in a crowded beer market. The bright cans feature the Taft’s logo on the front and a special twist on the logo depending on beer style.
Taft’s spokeswoman Erin Weinert said they expect a lot of excitement around their twist on their popular Nellie’s Key Lime. The new Nellie’s Raspberry Ale will launch along with the new packaging. The brewers have several other new beer styles they expect to release in cans this year.
Taft’s owners say the new look is part of a planned distribution expansion for the brand. The brewers said they will look to increase their lineup offerings in stores like Kroger and Meijer by 50 percent. Beer fans in Dayton and Columbus can also expect to see more of Taft’s brews on tap and in stores.
The new can and packaging designs are due to roll out throughout Ohio and Northern Kentucky in mid-February.
In addition to draft and packaging expansion, the company is also exploring opportunities to launch more “Brewpourium-style” taprooms in Cincinnati and nearby cities. Those taprooms would include their New Haven-style pizza kitchens too.